As an entrepreneur, more than often - well a lot more than often - you have to be your own everything to get the job done. The stress and stakes are that much higher when you're on a deadline. And let's add - that you're shooting a how-to video. And oh yeah - you are the crew so that means you're the director, the talent, the sound guy, caterer, stage manager and so on.
You're excited that you have got everything together. You're ready. You have your makeup done and you have the right clothing. (more on that in another blog) You're in front of the camera - Go! WAIT! Hold up! Before you press record - check your background. You can do this by taking a picture of exactly what the camera is seeing. If you can do a timer shot with you in it all the better. If not - take it with your favorite pillow stand-in. Now look at the image carefully for any distracting elements. Do you see:
1. A plant growing out of your ear.
2. A photo on the wall of your family that pulls the focus off of you
3. Do you see hooks on the wall now that you removed that photo
4. What about an extension cord coming out of the side of the wall
5. Are there papers on a coffee table you didn't realize would be in the shot
These are just a few things that could pull focus. This simple step can make the difference between an amateur looking video from a polished version. And it really just takes a couple extra minutes to make sure it looks right. A couple extra worthwhile minutes.
If you're working on your video shoot and would like some extra tips give me a call. Judith at 212-427-1946 or email me firstname.lastname@example.org.